package design

From this, i learnt that i need to be more careful and flexible as colour related issues are likely to occur again.

Susan film

SUSAN final film

https://vimeo.com/67706907

susna title sequence

SUSAN title sequence

https://vimeo.com/67702112

+ final SUSAN title sequence

After style guide, it was big chellenge because title sequence compared to my style guide, is totally different concept. i had to come up with new idea for storyboard and concept at all. Also to put footage to another footage i need to learn new tutorial i go through called Mocha After effect.

In terms of process, I was confused how can i sort it out with footage. what i had in brain is take to photo frame which is one of the important key in our movie.

knife line

mock up package

final poster

final poster

I did not changed a lot from first poster. I just rearranged mandatory information for big title.

I am very happy with this. because i decided visual elemetns before stele guide. I love to do sort of layout and hierarchy stuff. I very enjoyed make a poster.

mocha AE

motion track in Mocha AE

I tried to do motion track in AE first, but it did not work well every seconds because i had to move all keyframe. it makes me crazy all the time. i tried like over 40times to make perfect.

After Oliver Delprado suggested Mocha AE, i could enjoy it. but it took long time for 2 weeks.

I was happy with it to learn new tutorial even if it's not perfect.

shooting film for background

shooting film for background

I was looking for place dark and strong contrast for film background.

I found difficult that shooting a film to put photo fame on the wall as storyboard because it did not stay       for a second. so i changed mind to put on the stairs and camera moves top to down.

Without shaking, painning was out of control my self at the moment.

first package design

first draft design

I wanted to emphasised the colour in my colour palette. i though it would be grab a attention for potential customer. After a few test prints, i was very un satisfied. In particular, the colour did not turn out as expected as i picked them from a solid uncoated pantone book. While colour worked on screen, it was not effective on paper.

new storyboard for Title

new storyboard for title

1- There will be three photo frames on the wall and I will use camera panning to film the scene (camera will move from left to right)

2,3 -While camera panning, each character will be introduced, with the film footage of each character shown in the frame on the left and the character name written on the right side. Foggy and noise effects will be used 

4 -Camera will zoom out, showing all the photo frames. Each photo frame will fall randomly and each of the director's name will appear on the wall. One photo frame will remain on the wall

5 -Then the camera will zoom the photo frame remaining on the wall and the movie will be started. 

poster

title & credits storyboard

movie brand SG

a movie brand style guide

https://vimeo.com/65232918

poster illustration

static PC logo

animated production company logo

bullet films

https://vimeo.com/65046324

+ finalised animated pro

When I first started animating the logo, my initial idea was the focus of the animation was the sync between the gunshot sounds and the appearing text and finally some appearing out of the gun after the gunshots. For most parts the whole animation was going smoothly until I tried to find a plugin for the smoke effect. Just trying to find this plugin for After Effects took 2 days, finally getting my hands on the plugin I implemented it into my animation. After my lecturer had a look at my animation, she loved everything up until the smoke effect on the gun, she explained that it complicated the animation and told me to not add that part in, hearing that I was quite devastated considering how long it took me to come across that plugin, but after looked at again the smoke did conflict with my original idea of a simplistic design.

brand development image

genre : film noir

era : 1950s

+

+

+

inspiration title sequence

(+ plus)

-

-

-

the film SE7EN's title sequence

http://www.youtube.com/watch?v=4thzyFFdvVc

(+ plus)

-

-

-

1.5 minute title sequence for the Fearmakers horror film Savage.

http://www.youtube.com/watch?v=WnW1fRrmlwI

animated PC storyboard

storyboard 1

movie brand mood board 2

mood board 2

+

+

movie brand moodboard 1

    movie brand

+ this is classic style of film noir i found all typefaces have shadow and san serif in this era. i like the poster right side on the bottom. Bold typeface with black colour stand out the the title more.

getup&go footage

get up & go  footage

https://vimeo.com/65053498

static PC final logo develop

development logo

final logo

GUG storyboard

get up & go

storyboard process 2

-

-

GUG storyboard sketch

get up & go
storyboard process

-

-

logo idea

gun & bullet image inspiration

GUN & BULLET
LOGO SKETCH 1

GUN & BULLET
LOGO SKETCH 2

GUN & BULLET
LOGO SKETCH 3

+ logos

I mainly tried to focus on the simplicity of the design and not to over complicate, by integrating the slim long characteristics of the font I used to that as an inspiration for the object. The hardest part I had with the logo design was implementation of the object within the text, the first design I came up with had a problem with the logo creating a third row and breaking the sturdiness of the design.

film inspiration

house of leaves intro
http://www.youtube.com/watch?v=Gyug0q9eyqw

+ film sequence research

Firstly I was interested in typeface title sequences, the most interesting part of the animation was the transformation of image into typeface image. The animator did a really good job in choosing the soundtrack and the background texture, which allows the audience to clearly tell what kind of genre he was aiming for. The only minor problem I had with the animation was the sync between the soundtrack and the animation itself.